PROCEEDINGS IPMU '08
Clan Theory and its application in the selection of financial products
Emili Vizuete Luciano, Anna Maria Gil Lafuente.
When the decision maker invests in the
banking organizations, him is faced
with the need to choose between
apparently different products but which,
when all is said and done, are very
similar. Every financial product is
perceived by a set of attributes that are
held in a degree or level. The new
situation which we faced cannot be
treated by means of the application of
conventional models, since we were in
the total uncertainty.
Often, the allocation of the degree or
level becomes subjective, it is subject to
valuation between two heights that we
agree with the segment [0, 1]. Here we
are going to incorporate in a new study
decisional process to present the best
opportunities to choose from among
several different groups of products,
those that possess the attributes
previously established.
 | PDF full paper |