Clan Theory and its application in the selection of financial products

Emili Vizuete Luciano, Anna Maria Gil Lafuente.

When the decision maker invests in the banking organizations, him is faced with the need to choose between apparently different products but which, when all is said and done, are very similar. Every financial product is perceived by a set of attributes that are held in a degree or level. The new situation which we faced cannot be treated by means of the application of conventional models, since we were in the total uncertainty.

Often, the allocation of the degree or level becomes subjective, it is subject to valuation between two heights that we agree with the segment [0, 1]. Here we are going to incorporate in a new study decisional process to present the best opportunities to choose from among several different groups of products, those that possess the attributes previously established.

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